Doritos Super Bowl Commercial 2010

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The Doritos Super Bowl Commercial 2010 Contest - Doritos Crash The SuperBowl Challenge

2010 Crash The Super Bowl Ad Contest

For the 2009/2010 NFL Football Season and Super Bowl XLIV in Miami on February 7, 2010 Doritos announced in September 2009 that the company will air three user generated ads during the game. Now in January 2010 we are one step closer to finding out which three. The Doritos brand has revealed six finalists selected from more than 4,000 entries in their fourth annual Doritos "Crash the Super Bowl" challenge. The participating contestants are not only competing to have their self-made Doritos Super Bowl Commercial aired during the Super Bowl XLIV broadcast, they are also shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’ s annual Ad Meter.

Last year two unemployed brothers from Batesville, Indiana turned 2000 dollars into one million dollars with their nutbusting commercial. Now they have new jobs as commercial directors.

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Between January 5, 2010 and January 31, 2010 you can vote for your favorite finalist once a day at The winning ads will not be revealed to the world – or the six finalists – until they air on national television during the Super Bowl broadcast. At the bottom of this page you can also share your own ranking with us and other visitors of this website. We are looking forward to your opinions.

Here's a little taste of what the six finalists have brought to the table. In alphabetical order:


by Erwin McManus
51 years old, pastor
Whittier, CA
Budget: $3,000

House Rules

by Joelle De Jesus
37 years old, aspiring writer/filmmaker
Hollywood, CA (originally from San Juan, Puerto Rico)
Budget: $80

Kids These Days

by Nick Dimondi
25 years old, aspiring filmmaker
Cary, NC
Budget: $300

Snack Attack Samurai

by Ben Krueger
32 years old, freelance production assistant and aspiring filmmaker
Minneapolis, MN
Budget: less than $1,000
According to NielsenWire this Doritos commercial was seen by an estimated 116.2 million viewers during Super Bowl XLIV, making it the most watched Super Bowl TV Commercial of all time. The ad ran in the game’s fourth quarter at 9:30pm ET.

The Smackout

by Brendan Hayward
32 years old, high school SAT tutor and aspiring filmmaker
Santa Monica, CA
Budget: $2,000

And last, but not least for the Doritos Super Bowl Commercial 2010: The Underdog

by Joshua Svoboda
24 years old, aspiring filmmaker
Raleigh, NC
Budget: $200

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How do YOU rank the ads submitted? Which 3 ads would YOU like to see during the Super Bowl? Share YOUR opinion!

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What Other Visitors Have Said

Click below to see contributions, comments and rankings from other visitors to this page...

Top Super Bowl Ads 
Top Super Bowl Ads -- Wow, this was a really tough choice. I was laughing at all of them. I have to give House Rules my top pick though. Second would be …

House Rules - Doritos Commercial during Super Bowl XLIV Not rated yet
TOP 1. Is my favorite. The slogan is very smart, you keep it in your mine all day long. " Keep your hands off my mama, Keep your hands off my Doritos" …

Best Commercials During The Super Bowl - Casket Not rated yet
Casket, that was funny.

My Top Picks Super Bowl Ads from Crash the Super Bowl Contest Not rated yet
As my top super bowl ads I rank "House Rules" my number one pick, just plain FUNNY. I rank "Snack Attack" my number two pick, the more I see it the …

Top Super Bowl Ads - Dog is smarter than this man Not rated yet
Well, they were all as cute as a bug, but I would rate my top super bowl ads as follows: 'Underdog', 'House Rules', and 'Kids These Days'. There was a …

Funny Super Bowl Commercials Not rated yet
From the list of 6 funny super bowl commercials from the CrashTheSuperBowl Challenge, Smackout is funny as hell, Casket is really good, and Kids these …

Doritos Super Bowl Commercial - My Picks Not rated yet
I would rate these ads by how hard I laughed at them. These are my top 3 picks. - Snack attack had me doubled over - Underdog was great and I laughed …

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