Doritos Super Bowl Commercial 2010
2010 Crash The Super Bowl Ad ContestFor the 2009/2010 NFL Football Season and Super Bowl XLIV in Miami on February 7, 2010 Doritos announced in September 2009 that the company will air three user generated ads during the game. Now in January 2010 we are one step closer to finding out which three. The Doritos brand has revealed six finalists selected from more than 4,000 entries in their fourth annual Doritos "Crash the Super Bowl" challenge. The participating contestants are not only competing to have their self-made Doritos Super Bowl Commercial aired during the Super Bowl XLIV broadcast, they are also shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’ s annual Ad Meter.
Last year two unemployed brothers from Batesville, Indiana turned 2000 dollars into one million dollars with their nutbusting commercial. Now they have new jobs as commercial directors.
Between January 5, 2010 and January 31, 2010 you can vote for your favorite finalist once a day at www.crashthesuperbowl.com. The winning ads will not be revealed to the world – or the six finalists – until they air on national television during the Super Bowl broadcast. At the bottom of this page you can also share your own ranking with us and other visitors of this website. We are looking forward to your opinions.
Here's a little taste of what the six finalists have brought to the table. In alphabetical order:
by Joelle De Jesus
37 years old, aspiring writer/filmmaker
Hollywood, CA (originally from San Juan, Puerto Rico)
Kids These Days
by Nick Dimondi
25 years old, aspiring filmmaker
Snack Attack Samurai
by Ben Krueger
32 years old, freelance production assistant and aspiring filmmaker
Budget: less than $1,000
According to NielsenWire this Doritos commercial was seen by an estimated 116.2 million viewers during Super Bowl XLIV, making it the most watched Super Bowl TV Commercial of all time. The ad ran in the game’s fourth quarter at 9:30pm ET.
by Brendan Hayward
32 years old, high school SAT tutor and aspiring filmmaker
Santa Monica, CA
And last, but not least for the Doritos Super Bowl Commercial 2010: The Underdog
by Joshua Svoboda
24 years old, aspiring filmmaker
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