The 2011 Super Bowl XLV will be the 45th annual edition of the Super Bowl in American football, and the 41st annual championship game of the modern-era National Football League (NFL). A question that we hear a lot: When is the Superbowl? The game will be played on February 6, 2011, at the Dallas Cowboy Stadium in Arlington, Texas. This will be the 1st time that the Super Bowl will be held in the Dallas–Fort Worth area and it will be the 3rd time it will be held in Texas (Houston was the host city to Super Bowls VIII and XXXVIII). And - as announced end of November 2010, it will be a Black Eyed Peas Super Bowl XLV Half Time Show headliner.
Since many of you are interested in the advertisers and the advertising competitions during the Super Bowl 2011, here some additional info:
Pepsi-Cola will return to the 2011 Super Bowl after a one-year retreat with three ads for their Pepsi Max drink, which is the official soft drink of the NFL. Pepsi's Frito-Lay brand will also advertise Doritos. Both brands will have their advertisements created by web users as part of the annual USA TODAY Super Bowl Ad Meter contest, which offers a prize of US $5 million. In addition, Anheuser-Busch InBev, GoDaddy.com , and Hyundai have announced plans to buy ad time.
As in 2010 (for Super Bowl XLIV), Doritos launched its Doritos Commercial "Crash The Super Bowl Ad Contest" with - again- many ad submissions by aspiring marketeers for Superbowl XLV.
Super Bowl 45 Information
Site: Cowboys Stadium in Arlington, Texas Date: February 6, 2011 Game Time: 5:28 pm Stadium Capacity: 80,000 and up to 100,000 for large events,
such as Super Bowl XLV
Super Bowl XLV will be North Texas’ first time to host the game. North
Texas was selected by the NFL owners as host city for Super Bowl XLV on May 21,
2007 at the Spring NFL Owners Meeting in Nashville, TN. Other bidding
communities included Arizona and Indianapolis.
2011 Super Bowl XLV events will be held as follows: ARLINGTON hosts:
Super Bowl Game (Feb. 6, 2011)
- Tailgate Party
- Accreditation Center, Grand Prairie - Lone Star Park
- Kick-Off Concert Series - Cowboys Stadium (Grand Finale - Sept. 10, 2010)
Super Bowl XLV Game Day Parking/Drop-Off Information
Game Day Parking
All vehicles parking at or around Cowboys Stadium on Super Bowl Sunday will be
required to have a visible parking permit. The parking website (www.sbxlv.clickandpark.com) along
with the phone number (866-330-7275) is now active with sales scheduled to begin
Dec. 8, 2010. This site will provide information on rates for private vehicles,
limousines, mini buses, and buses. It will also provide routing information into
the parking areas.
Parking Permit Rates Prices below include tax and service fees: These must be purchased in
Car/Van/SUV (inc. ADA) $71.40
Mini-Bus / Stretch Limo (6+ passengers) $262.60
Bus (47+ passengers) $396.40
Designated Drop-Off Points Parking passes must be purchased in advance. Bus, mini bus and
stretch limousine parking will be directed to the appropriate lot, and routing
information provided. Pedestrians will then be directed to the E1 thru E4 secure
perimeter entry gates.
RV Parking No RVs will be permitted to park in the NFL-controlled parking areas
around Cowboys Stadium for Super Bowl. Visitors should contact local RV
campgrounds and parking areas directly. Check the local Convention and Visitor
Bureaus Web site for a list of RV parks and campgrounds in North Texas.
Tailgating The NFL controls all activity in and surrounding Cowboys Stadium on
Super Bowl Sunday and has a strict “no tailgating” policy. Therefore,
tailgating is not permitted in any NFL-controlled parking areas. Only ticketed
guests will have access to these parking lots on the day of the game.
Public Transportation The TRE rail line will be in operation on Super Bowl Sunday, with
shuttles provided from the Centreport station to the Game. Prices and
details will be posted on this web site when available.
Traffic Information This Host Committee web site, www.sbxlv.clickandpark.com
will provide information, beginning in December, 2010, regarding street
closures, and preferred routes for ticket holder. Fans will be asked to turn off
their GPS devices and utilize the special Super Bowl Traffic directions, as
traditional routes will be altered for the Super Bowl.